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Texting Short Codes

30 Mar 2012 by Keith Elder

About Short Codes

I worked with telecom carriers and marketing to establish two short codes for our company. These enabled the business to send texts to clients and team members. The code for texting our team members spelled THEGUY(843489). The guy short code was used for technology to send alerts. Messenger was used to send texts to clients and integrated with Responsys, a third party vendor.

Business Impact

• Allowed our team members to get notifications when things happened in our business (flooding, technology alerts, etc).
• Allowed our clients to receive marketing communications via text.
• When sending mass texts, there are limits at each carrier as to how many texts an standard US phone number can send. Having a Short Code (a five or six digit number), allowed us to send mass texts to our clients.